Before that you want to optimize your website for search engines, you need to know what you want to target.

A good start, select 3 or 4 keywords for your site will choose.

You can then set a goal in mind with these keywords (we are, the better position you can refer to Google, you will be positioned on search engines) rank in the top 10 results in Google for each of them.

Can be either broad or specific keywords, but you have to study the pros and the cons before the election will be on our list.